Gimica
I'm a game designer and developer at a casual game publisher inside the JustPlay ecosystem, building gameplay features that teams across the studio integrate into a portfolio of live mobile games.
The studio
Gimica is a casual-first game publisher with 50+ live mobile games (Solitaire Verse, Bubble Pop: Wild Rescue, Sugar Rush Adventure, Treasure Master and more) that are always free to play and loved by millions. It sits inside JustPlay, an integrated rewarded-gaming ecosystem with 25M+ downloads and 500K+ daily players, built so players keep earning while the studio keeps shipping.
What I do
- Design and development across the portfolio, partnering with art, engineering, product and QA, often on the same feature.
- Build reusable gameplay systems (boosters, combos, reward and chest systems, rewarded-video minigames) that get integrated into game after game.
- Design adaptive difficulty and level progression, and author levels for multiple titles.
- Plan and run A/B tests end to end, from hypothesis to rollout.
How I work
I own features end to end: from the spec and prototype, through implementation and QA, and out to an A/B test that tells us whether it actually worked. I build what I design in Unity (with Babylon.js and Godot), so a system ships as one clean, tunable piece the rest of the team can reuse.